Eye Candy Animation

Press Gallery ad features in international mag

8th January, 2007

US animation magazine STASH has featured the Old Parliament House Press Gallery television commercial conceived by ZOO and created by Eye Candy alongside worldwide big hitters in animation.

The magazine placed Eye Candy in the same company as, and we quote … “El Ranchito from Madrid and their beautiful new work for Honda, Motion Logix from Beijing and their kinetic new take on basketball kicks, Ruff Mercy and Blac Ionica from London and their new broadcast design clips, and Bug from Norway with their fabulous exploding lemmings.”

The brief to Eye Candy from Old Parliament House and ZOO’s Creative Director was basically ‘A day in the life of a Press Gallery journalist’ to show how journalists back then had closer access to politicians than they do now at the new Parliament House. They had a love-hate relationship with politicians because they would use any means possible to report the news, through leaks, scoops and ultimately scandals. They all worked in incredibly close quarters upstairs behind the House of Reps, they stalked the corridors and often listened in on secret discussions through air vents and even in the toilets - nothing was sacred! And of course their deadlines were never ending and hectic.

The visual style of the first television advertisement, ‘Mrs Prime Minister’ was embraced with the unique electronic montage of cardboard cut-out like assets. These were created using material sources from the corridors, press rooms and journalists through out the last century. The visual style was again given added depth through the use of 3D animation and special post production effects including computer generated smoke, global illumination and 3D motion blur.