Clemenger BBDO Sydney awarded Eye Candy the task of producing this 15 second TVC for the popular household brand Campbell’s. As the worlds economic climate continues to generate fear among consumers, Campbell’s Soup sought to create an advertisement that appealed to peoples pockets. Eye Candy went about creating this TVC entirely in CG and on a budget that worked. Choosing animation over live action was not only more economically viable, but it also allowed for a faster turn around in production time and gave the client the utmost control as to how the vegetable looked down to the level of how fine the “spritz” droplets were on the tomatoes and how earthy the mushrooms appeared.

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