Using 3D animated shadow puppets to convey various course areas, this TVC concept for CIT was created with the aim of reaching, engaging and entertaining a wide range of people, from first time workers, those seeking a career change or advancement, or those looking to re-enter the workforce after a break.
Due to the requirement to get this TVC completed and on air before the New Year enrolment period started, our artists pulled all stops and completed this fully animated 30 second TVC within an extremely quick 3 week period.

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