Clemenger BBDO Sydney approached Eye Candy to produce this 30 second TVC for Smith Chips’ new brand, Grainwaves. The commercial tells the story of one little grain’s dream to become a chip, despite his family and friends believing his destiny is to grow up into a piece of bread. The young grain, however, follows his dream and becomes the first ever Grainwaves chip.

Working closely with Clemenger’s creative team, Eye Candy designed and constructed the 3D world of the little grain and its inhabitants. Featuring the voice of famous Australian actor, Bill Hunter, the animation exudes a cosy humanistic quality that can be enjoyed by people of all ages.

Direct link to this project