We develop a new style for this client using a full 3D environment and animation to achieve sharp cut through in a very crowded retail advertising landscape.

Set in the Stone Age and featuring prehistoric characters that struggle against the elements, the ads live the script line - “Mankind has always been at the mercy of the weather, but the way we cope with it doesn’t have to stay primitive.”

We constructed a 30 second animatic that allowed an efficient cutdown to 3 different 15 second versions along with a set of assets that could be transferred to both hot and cold environments, saving the client time and money. Fun, funky and unlike anything else on the box at the time.

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